Pew Research polling shows that 56% of employees agree diversity, equity, and inclusion (DEI) in the workplace is a good thing. However, these efforts should start even before the employee hits the ground running in your organization. Inclusivity begins with the job description you create.
A well-written, inclusive job description broadens the talent pool and sets the tone for an equitable workplace culture. Failing to create inclusivity in your job ads can even be a hiring mistake that builds the wrong brand image and fails to attract the best talent on the market.
Here’s how employers can create job descriptions that appeal to a wide range of candidates.
Use Gender-Neutral Language
Gender bias in job descriptions can deter qualified candidates from applying. Terms like “rockstar” or “ninja” are often associated with male-dominated industries and can unintentionally alienate women and non-binary individuals. Instead, opt for gender-neutral terms like “team player” or “expert.” Additionally, avoid using pronouns such as “he” or “she” and instead use “they” or simply refer to the role itself, such as “the candidate” or “the applicant.”
Avoid Jargon and Complex Language
Technical jargon, acronyms, or overly complex language can be a barrier to entry for candidates who may have the skills but lack familiarity with industry-specific terms. It is especially true for candidates from non-traditional backgrounds or those new to the industry. Use clear, concise language that accurately describes the role and responsibilities. This approach ensures that your job description is accessible to a wider audience, including those for whom English is not a first language.
Focus on Essential Skills and Qualifications
Job descriptions commonly include long lists of qualifications, many of which are not essential to the role. This practice can discourage candidates, particularly women, from applying if they don’t meet every requirement. The World Economic Forum says, “Talented women are more likely to shy away from applying for job opportunities, particularly more advanced, higher-paying positions because they’re concerned they aren’t qualified enough, whereas men don’t seem to worry about their skills matching the specific job requirements as much.”
Instead, focus on the core skills and qualifications necessary to perform the job effectively. Consider labeling certain qualifications as “preferred” rather than “required” to encourage more candidates to apply.
Highlight Your Commitment to Diversity and Inclusion
Candidates are more likely to apply to companies that visibly demonstrate a commitment to diversity and inclusion. Include a statement in your job description emphasizing your organization’s dedication to creating an inclusive workplace. Include a simple sentence like, “We are an equal opportunity employer and value diversity at our company.” Additionally, consider outlining your company’s diversity and inclusion initiatives, such as employee resource groups or ongoing training programs.
Be Mindful of Age and Ability
Job descriptions that unintentionally favor younger or more able-bodied candidates can exclude a significant portion of the workforce. Phrases like “energetic” or “digital native” can be off-putting to older candidates or those with disabilities. Instead, focus on the skills and competencies required for the role without implying a preference for a particular age group or physical ability.
Encourage Applications from Diverse Backgrounds
Explicitly inviting candidates from diverse backgrounds to apply significantly increases the diversity of your applicant pool. Phrases like “We encourage individuals from all backgrounds to apply” or “We value diverse perspectives and experiences” signal to potential applicants that your company is welcoming and inclusive.
Review and Revise Regularly
Creating inclusive job descriptions is not a one-time task. Regularly reviewing and revising these documents ensures they’re still relevant and inclusive as language and societal norms evolve. Consider involving a diverse group of employees in the review process to gain different perspectives and insights.
How to Build a Diverse Workforce
Crafting inclusive job descriptions is crucial to building a diverse and inclusive workplace. Inclusivity starts with a candidate’s first interaction with your company, and a thoughtful job description can set the stage for a more equitable and welcoming work environment.
Stellar Staffing helps companies meet their DEI and other hiring goals. Talk with our team today about our track record and staffing services to build a strong workforce. We can help.
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