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Your company culture is essential to the success of your business. It’s key to high-performing employees. It’s the personality of your company and defines the environment where your employees work. Although you may have a written mission statement and unspoken expectations and goals, your company culture is the way these elements play out in the interactions between your employees. For instance, some companies use a team-based culture and expect employees to participate at all levels, while others use a more traditional management style.

Before making any changes, it’s important to assess your current culture and know where you’re starting. Talk to people you trust to see how your employees view your culture and look at online reviews about your company. Look critically at your onboarding process, determining the openness within your leadership and most importantly, observing team interactions. Does your team respect each other; do they relate on an interpersonal level; and do they function cohesively?

Your next step is to research and design the culture you desire in order to position your company to attract top talent and retain your best employees. Top candidates rank honesty, transparency, low-stress environment, family-focused and friendly as the cultural attributes that most attract them. While some jobs lend themselves to a more casual and relaxed environment, others are inherently stressful. The best you can do is promote any challenge as a virtue and not sugarcoat the environment.

Engage your human resources department to help strengthen your company culture by maintaining consistent language across all printed materials in order to help recruitment and work with current employees. Developing a strong company culture is helped by hiring people who fit the culture you are trying to design. In other words, while you are looking for diversity in ideas, you are seeking employees who can work well together as a team. Unfortunately, one bad hire can affect an entire department, so quick action is necessary.

Work with your employees to help them understand the mission and the vision of the company. Your leadership should embody those goals on a daily basis. When your employees are on board with your mission and vision, they become actively engaged in helping that mission succeed, and, therefore, the company succeed. Remember your company is a team and not a bunch of individuals thrown together in an office. Using this strategy comes from the top down, so leadership must be on board in referring to, and thinking about, employees as a team of individuals with a consistent goal of helping the company to achieve.

While these strategies may help you design a strong company culture to improve your company’s success and productivity, it’s important to remember good decisions can come from anywhere in your team. A company where only management is offered the chance to come up with ideas is a surefire way to drive your great employees to another company. The days of employees working as drones, coming to work, doing what they’re told and going home is long gone. The employees you are trying to attract and encourage to excel are those who want to have a voice and a meaningful impact on the outcome. Your company will have greater success when your talented employees are allowed some freedom to make their own decisions and ability to be creative in their problem solving.

At Stellar Staffing, our goal is to help you achieve your goals by providing you with talented individuals who are interested in more than a job — they are looking for a chance to make a difference. Contact us today and we’ll get started filling your needs!

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